Why Blitz asks you to swipe instead of posting for you

Making short-form content used to be slow: script, film, edit, caption, repeat. AI makes it fast. Now the slow part is judgement: knowing which of fifty drafts is on-brand, which hook would stop you scrolling, and which would make a customer cringe.

So Blitz, the content engine in Vitals, doesn't post on its own. It hands you a deck, and you swipe.

What's in the deck

When you give Vitals your website, it reads it and writes down what your product does, who it's for and how you talk about it. You can edit anything it gets wrong. From that, Blitz makes short videos and carousels:

• Reaction-style videos that pair a UGC character with footage and a hook written for your product.
• B-roll videos with captions and a licensed music bed.
• Carousels that make one point per slide.

If you upload your own footage (product demos, screen recordings, you talking to camera), Blitz uses it too. Location and device data are stripped from every file before it's used.

Right to keep, left to drop

Swiping is the quickest way a person can make a decision about a piece of content. You can get through a deck in the time it takes to drink a coffee, and you never have to open an editor unless you want to change a line.

When you drop a post, Blitz asks what was wrong, and you answer the way you'd say it out loud: "too salesy", "we never say that", "boring hook". You can skip it, but a reason in your own words teaches it far more than a swipe alone. The next batch is written with every keep, drop and reason in mind, so after a few rounds the deck sounds noticeably more like you.

Why not just post everything?

Because volume without judgement costs you more than it earns you:

• Your audience notices. One post that doesn't sound like you undoes the trust ten good ones built.
• Platforms notice. Accounts that pour out near-identical posts get less reach, not more.
• You stop learning. If everything goes out, you can't tell which ideas worked because you chose them and which worked by chance.

Keeping a human in the loop costs a few minutes a week. In return, everything with your name on it is something you'd have posted yourself.

What happens to what you keep

The posts you keep go to your calendar, and you schedule them to TikTok, Instagram Reels, YouTube Shorts, LinkedIn and more, from accounts you connected yourself on each network's own sign-in page. Nothing is published that you didn't keep.

Then Vitals shows how each post did next to your revenue, traffic and signups, so the next deck leans into what actually sold, not just what got views.